อ.เอกก์ให้ความสำคัญกับการทำงานวิจัยศึกษาพฤติกรรมผู้บริโภคที่เปลี่ยนแปลงไป จากยุคสมัยเดิมธุรกิจเกิดจากการคิดผลิตภัณฑ์ขึ้นมาขายตามใจผู้ผลิต สู่การสร้างผลิตภัณฑ์ตามที่ผู้บริโภคต้องการ หรือเรียกง่าย ๆ ว่า Outside-in อย่างไรก็ดีแม้ว่าการตลาดจะเน้นความเข้าใจผู้บริโภคมาก แต่คุณอาจไม่เคยรู้ว่าหลาย ๆ ครั้ง การตลาดนั้นสามารถเข้าใจผู้บริโภคมากเสียจนนำมาใช้เพื่อปรับเปลี่ยนพฤติกรรมคนได้ เช่น การลดความเบื่อหน่ายของการรอคอย การบรรเทาความทุกข์จากอกหัก การเพิ่มความสุขในทุกโอกาส และการผลักดันตัวเองให้เริ่มต้นสิ่งใหม่ ๆ Our lives are full of memories – some more pleasant than others – but have you wondered why you remember certain events better? In this talk, Dr. Ake discusses how we tend to interpret good and bad
TED & Talks
Does your job match your personality? New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ———————————————————————————- Your personality will partially determine how good you are at your job, especially if you have a complex job that requires more than rote behavior. So are you and your
You don’t have to be an artist to draw! In this beautifully illustrated talk, Ralph Ammer shows how drawing your thoughts can be a powerful tool for improving your thinking, creativity and communication. He wants you to believe in your drawing abilities, and provides numerous exercises to help you get started. Ralph Ammer is a
http://www.ted.com Comic author Rob Reid unveils Copyright Math (TM), a remarkable new field of study based on actual numbers from entertainment industry lawyers and lobbyists. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in
The path to less stress? Strategic pessimism. Watch the newest video from Big Think: https://bigth.ink/NewVideo Join Big Think Edge for exclusive videos: https://bigth.ink/Edge —————————————————— The centuries old philosophy of Stoicism may hold the key to a kind of happiness that is more grounded in reality. The two main ideas of stoic happiness are that problems
Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Sleep is your life-support system and Mother Nature’s best effort yet at immortality, says sleep scientist Matt Walker. In this deep dive into the science of slumber, Walker shares the wonderfully good things that happen when you get
Salma Hindy, award-winning Toronto-based engineer-turned-stand-up comedian, explores how people-pleasing has a larger impact in our lives than we think, and how you can learn from it. Using humour and personal anecdotes, she shares her journey of achieving her true potential as an artist by balancing input from others with personal goals and why this complexity
The Most Beautiful Equation: How Wilczek Got His Nobel Watch the newest video from Big Think: https://bigth.ink/NewVideo Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ———————————————————————————- Frank Wilczek was one of three recipients of the Nobel Prize in Physics in 2004 thanks to his work researching the so-called strong force. In this video interview, the
Le médecin Jimmy Mohamed partage, lors de cette 4ème édition de la conférence TEDxMarseille, sa vision des nouveaux médias. Jimmy Mohamed est un médecin généraliste qui officie pour SOS Médecins et intervient en tant que chroniqueur à la radio ainsi qu’à la télévision. Il suit des études de médecine à l’université Paris .Diderot et obtient
In art school, Phil Hansen developed an unruly tremor in his hand that kept him from creating the pointillist drawings he loved. Hansen was devastated, floating without a sense of purpose. Until a neurologist made a simple suggestion: embrace this limitation … and transcend it. TEDTalks is a daily video podcast of the best talks
Neil deGrasse Tyson: Life on Europa, Jupiter’s Moons, Ice Fishing and Racket Sports New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ———————————————————————————- Where there is water, there is life—and Europa’s got water alright: scientists believe it has twice the volume of Earth’s oceans swirling beneath
What drove David Sengeh to create a more comfortable prosthetic limb? He grew up in Sierra Leone, and too many of the people he loves are missing limbs after the brutal civil war there. When he noticed that people who had prosthetics weren’t actually wearing them, he set out to discover why — and to
Dr. Wendy LeBorgne is passionate about how the physiology and perception of the human voice functions as the single most important aspect of communication. Dr. Wendy LeBorgne presents on the 5 key elements of voice which combine to create your Personal Voice Brand ™ and influence listeners around you. Dr. Wendy LeBorgne is an author-pioneer
Neil deGrasse Tyson: Want Scientifically Literate Children? Get Out of Their Way. New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ———————————————————————————- We spend the first year teaching children to walk and talk and the rest of their lives telling them to shut up and sit
Tu la pipì la fai seduto? Destrutturare le azioni che portano il maschio a portare in scena la sua mascolinità non è mai facile. La chiave di volta è proprio capire che esistono tante mascolinità quanti gli abitanti maschi sulla terra. In questo talk Pierluca Mariti ci racconta il suo punto di vista, il suo
Your reptilian brain, explained with Robert Sapolsky Subscribe to Big Think on YouTube ►► https://www.youtube.com/channel/UCvQECJukTDE2i6aCoMnS-Vg Up next ►► The Science of Brain Health and Cognitive Decline What’s the best way to think about the brain? While most of us think of it as a dense gray matter that’s separate from the physical body, that actually
Perspective is everything, especially when it comes to examining your beliefs. Are you a soldier, prone to defending your viewpoint at all costs — or a scout, spurred by curiosity? Julia Galef examines the motivations behind these two mindsets and how they shape the way we interpret information, interweaved with a compelling history lesson from
Without realizing it, we’re fluent in the language of pictures, says illustrator Christoph Niemann. In a charming talk packed with witty, whimsical drawings, Niemann takes us on a hilarious visual tour that shows how artists tap into our emotions and minds — all without words. Check out more TED Talks: http://www.ted.com The TED Talks channel
¿Cuánto pueden ayudar las historias a aprender ciencia? Eduardo Sáenz de Cabezón demuestra el poder de las historias para hacer interesante hasta lo más difícil y complicado. Eduardo es uno de los fundadores del grupo de monologuistas científicos “The Big Van Theory” y creador del monólogo científico ganador de FameLab España 2013. Docente universitario y
‘Hey Bill Nye, Is Playing the Lottery Rational?’ Watch the newest video from Big Think: https://bigth.ink/NewVideo Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ———————————————————————————- The chances of winning the US lottery are 250 million to one, and in some cases higher. It’s not a small game of poker against some friends, instead it’s gambling
Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy argues that “power posing” — standing in a posture of confidence, even when we don’t feel confident — can boost feelings of confidence, and might have an impact on our chances for success. (Note: Some
تعلّم متى ترحل Co-Professor in Faculty of Communication and Media in KAU This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
How to Win with Game Theory & Defeat Smart Opponents New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ———————————————————————————- If you want to win, it’s best to think crazy like a fox. Nobody knows this better than Kevin Zollman — a nationally recognized expert in
Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work. Learn how to run this exercise
Vinay Menon identifies himself as a sarcastic attention seeker serving the snags of society blended with bittersweet humor. Here, through dabs of humor, Vinay talks about gender segregation in educational institutions. Stand-up comedian. Professor. Artist. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
Bill Nye’s Answer to the Fermi Paradox New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ———————————————————————————- It’s not unusual to hear someone openly say that they can’t do math at all; that they can’t figure out the percentage to tip on a bill. If someone
“¿Alguna vez te pusiste a pensar en los beneficios de mirar la vida con humor? Ana Clara Tortone te propone en esta charla tener una mirada diferente de la diferencia, ella sostiene que desdramatizar puede ser la clave de éxito en el camino para lograr la plena inclusión de las personas con síndrome de Down
Strengthen Your Mind Like a Navy SEAL New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ———————————————————————————- What could almost destroy the body and mind of the only person to complete Navy SEAL training (including two Heck Weeks), Air Force tactical air controller training, and U.S.
Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Cameron Russell admits she won “a genetic lottery”: she’s tall, pretty and an underwear model. But don’t judge her by her looks. In this fearless talk, she takes a wry look at the industry that had her looking
Emma Rosen made the bold decision to give up her job and take a radical sabbatical in pursuit of her perfect career. She spent a year trying 25 careers before turning 25 through short term work experience, shadowing and just giving things a go. She completed the challenge, and finished all 25 placements before her