What do Aretha Franklin, Bruce Springsteen, Bob Dylan, and Stevie Ray Vaughan have in common? In addition to being phenomenal 20th-century musicians, all were scouted or had their careers furthered by the American record producer John Hammond.
Finding talent is a talent in itself. And to the author and economics professor Tyler Cowen, it is a talent that gets neglected in many companies, whether due to biases, boring hiring practices, or a failure to think outside the box.
As Cowen explains in this Big Think video, the way to go about finding exceptional talent is by searching the areas where the rest of the market is not looking.