April Mason being a serial entrepreneur and author knows a thing or two about living the life that you want. In this talk Mason details how we can change our life by making what she has coined a ‘Identity Switch’. This talk was curated by Jercori Freeman. You can find April Mason on Instagram @MsAprilMason April Mason is President and Founder of April Mason Enterprises, LLC, which includes the All Things Feminine and Feminine CEO Brands. As a femininity lifestyle strategist, international speaker, television and social media personality, April’s purpose and passion is to help women embrace their femininity and identify who they are at their core. April’s caring, down-to-earth, fun, energetic, and witty personality, coupled with her wisdom and ability to help others achieve extraordinary results, is what makes her infectious to her audience. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx