Why Do Things Look Darker When They’re Wet?

It’s kinda embarrassing when you spill stuff on your shirt and it makes a stain. So you might as well understand the science behind it, so at least you can act all smart and explain it to people.

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Sources:
http://www.quora.com/Why-do-some-things-appear-darker-when-they-get-wet
http://www.victoria.ac.nz/scps/about/staff/pdf/darkerwhenwet.pdf