Introducing RSA Spotlights – taking you straight to the heart of the event, highlighting our favourite moments and key talking points.
In this excerpt from the event, Small Changes to Make a Big Difference, Steve Martin reveals the small changes that make the biggest impact when persuading others; and to consider how we make best use of this knowledge to create positive change across organisations and industries.
See the full talk here: http://youtu.be/Hy0z8_BsvR4